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Hitting SEND with a Smile: Communicating with Authority, Humanity, and a Dash of Panache

Let’s face it: most residents don’t eagerly await our eblasts. They may open them in a moment of curiosity, panic, or only after discovering that trash pickup didn’t happen on Tuesday…again. Worse yet, they toss it in the virtual trash folder without reading. So how do you keep your carefully crafted creations from being digital debris? Read on for some suggestions and advice. 

In the community management world, the eblast is one of the most powerful tools we have to inform, direct, soothe, and (occasionally) amuse. But it’s only effective if people read it, and better yet, believe it. Better still…dare I say enjoy it? That’s where strategic communication comes in. When done right, an eblast doesn’t just convey instructions, information, or basic details. It builds authority, demonstrates competence, and fosters trust. All while reminding your residents that someone capable and kind is running the show. Setting a tone of harmony like a conductor guides the orchestra…that is the goal. 

The Trifecta of Connection: Authority, Humanity, Likeability 

If you want your emails to land well and not linger unread, you need to strike a balance. The magic happens when your message conveys three key qualities: 





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AI: The Newest Member of Your Management Team

Managing an HOA can sometimes feel like juggling flaming swords while riding a unicycle. Between handling homeowner complaints, organizing meetings, and keeping up with ever-changing laws, it’s easy to feel overwhelmed. Enter AI, your new best friend (after coffee). 

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Social Media Platforms for Associations

There are many different social media platforms that may be utilized by community associations; Facebook, Twitter and Instagram to name a few. Before jumping in, take some time to consult legal counsel, and develop a strategy. Know the good, the bad and yes, even the ugly!

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Plugging In: Electric Vehicle Charging Stations in Virginia Community Associations

The past decade has seen an explosion in the popularity of electric vehicles.  All expectations are that this popularity will continue to grow.  There are many makes and models of electric vehicles, and they can be classified as either battery electric vehicles (“BEVs”) or plug-in hybrid electric vehicles (“PHEVs”)—both of which need to be charged by plugging into an outlet or charging station.  

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Video Doorbells - A Blessing and a Curse

While video doorbells seem to be ‘all the rage’ lately, they bring about quite a few concerns related to privacy, especially in common interest communities. The balance is between one’s right to the latest technology securing their home for package deliveries, for example, with the reality of a camera and audio recorder capturing additional footage of one’s neighbors. It is important to review the governing documents in place in your community to determine if the installation of such devices are a violation, missing from the governing documents entirely, or a regulated addition.  

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What’s in Your Email? How to Secure Your Company’s Inboxes From Being Scammed

Security threats can attack a company from all angles. You might have a security guard at the door to keep out unwanted visitors. Perhaps you have security cameras to keep an eye on things when you are not around. You likely have an anti-virus software to prevent a technical attack. But what do you do when a scammer tries to trick one of your employees into giving up sensitive information through an email?

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