The Show Before The Show is a mini trade show designed to help you succeed at CA Day 2018 and attract the right kind of attention from over 600 visitors. Experience the show from the attendees point of view.

• New exhibitors will learn industry specific techniques to reach their target audience.
• Veteran exhibitors will learn ways to revitalize their experience and increase return on investment.

AGENDA

1:00pm - Snacks & Refreshments
1:15pm - Welcome and Introduction to the Theme
1:30pm - The Good, The Bad & The Ugly
                   • Successful Promotional Items
                   • Creative Booth Design & Layout
                   • Setting Realistic Expectations
                   • Tracking Marketing Goals & ROI
2:45pm - Welcome Reception Information

This is a FREE class, compliments of the CA Day 2018 Committee.  REGISTRATIONS ARE REQUIRED!